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5 Simple Steps to Market your Excess Electronic Components

Posted by Nadeesha Thewarapperuma

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Jun 9, 2015 1:33:00 PM

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     Excess components are hard to market.  It's not easy to match one OEM's excess with another OEM that is looking for the exact component you have on hand. Compared to other distributors that accept OEM excess, some distributors market excess through several different channels. These are some of the steps that EarthTron uses to promote excess that we receive.

 

1) Highlight any selling points in your excess stock. 

  • Factory-sealed electronic components
  • COC (certificate of conformance) is included
  • Obsolescence increases value. If you have obsolete electronic components, the buying price can be higher than what you originally paid.
  • If your excess inventory is readily consigned through EarthTron's warehouse, we have the ability to offer same day shipping for any orders that are placed.

This is not limited to the above. 

 

2) Stock listed on inventory only sites.

Your excess components will be listed on a number of popular referral sites. All referral sites receive traffic from OEMs and CMs who are looking for certain electronic components. EarthTron will list your inventory on these referral sites to make sure that it receives exposure to the right audience.

 
3) Email Marketing.

Over the past years, EarthTron has built a valuable network of clients. Your excess inventory will be featured in email campaigns targeting OEMs that are matched as potential users.

 

4) Blogging.

Our blog is used to promote any new OEM offers that we receive. These are some posts on past offers that we promoted exclusively.

 

5) Promotion using social media tools.

We use social media to promote our excess electronics. We rely on Facebook, Twitter, Google Plus and LinkedIn to reach OEMs.

 
EarthTron offer several excess placement options. Learn more about which option is best for your excess electronic components.

Also, here are five simple steps that you can take to gain the most from your excess electronics.

EarthTron works with many OEMs, and we are always looking for new excess channels. Send us your excess for a free appraisal. We are always on the lookout for any obsolete components, including obsolete FPGA.

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Our targeted approach matches your excess with another OEM's requirements, preventing a scenario like this.

excess_components

Topics: product management

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