--HitchBOT in Germany, waiting to catch a plane back to Canada.--
Canadian researchers at McMaster University designed HitchBOT as part of a social experiment. The aim was to determine if drivers were kind enought to offer a ride to the friendly, hitchhiking robot. The robot was polite, always smiling, and proved to be an interesting conversationalist. Equipped with voice recognition technology, he was capable of having a simple conversation, sprouting interesting facts, or if he couldn't understand what was being said, babbling nonsense to pass the time.
HitchBOT was equipped with a tablet based on an Arduino platform. HitchBOT also had a GPS-tracking unit, allowing fans to follow his journey as he travelled across countries. Every 30 minutes, HitchBOT would upload a photo with a personalized tweet to his Twitter account.Before arriving in the US, HitchBOT travelled to several other countries, including Canada, Germany, and the Netherlands. In Canada, HitchBOT hitched 19 rides, travelled 6,000 miles, and spent 21 days exploring Canada. He attended a wedding, danced in Saskatchewan, and travelled to his final destination in British Columbia. In Germany, he attended another wedding (and received a kiss from the bride), travelled on the back of a bicycle, and participated in the carnival Rose Monday Parade in Cologne. In Netherlands, HitchBOT immersed himself in local culture, visiting art museums and attractions.
HitchBOT had a bucket list of 10 things he wanted to do in the US. He managed to cross several items off his list - he attended a Red Sox game (donned their jersey) and snagged a photo at Times Square.
He met his demise in Philadelphia, PA. On August 1st, HitchBOT was found near a garbage dump, decapitated with his arms torn off.
The creators of HitchBOT, David Harris Smith and Frauke Zelle, were not interested in pursuing charges. In a statement, the creators said that the purpose of their social experiment had succeeded. Following the initial success and positive reaction from fans, Smith and Zelle are interested in creating other robots to follow in HitchBOT's footsteps.
Even with his head missing, HitchBOT had some positive things to say about his four country journey:
Photos obtained from HitchBOT's twitter account and web site.
EarthTron's Marketing Services
"The best place to hide a dead body is page 2 of Google Search Results" -- Anonymous
EarthTron LLC is an unlimited franchised distributor of electronic components. We are always on the lookout for OEM RFQs and OEM surplus. EarthTron specializes in several chains, including Altera FPGA, Xilinx FPGA, Micron, Broadcom, and Atmel.
In May 2014, EarthTron LLC shifted its business strategy and started to rely on inbound marketing to gain new leads and customers. When purchasing agents are looking for electronic components or searching for new channels to sell their excess, they use Google as a starting point.
We aimed to rank on the first page of organic results for certain keywords. We use a complement of SEO and Marketing tools including blogging, keyword optimization, email marketing, market research, PPC (Adwords), CRM, Social Networking and more to reach out to new customers. We rely on ranking within web results, image results, and video results to gain web traffic.
Our approach worked for us.
We'd like to make it work for you as well.
Do you have a product or service that needs marketing?
We'll make sure word reaches your target audience.