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Late Delivery May Impact iPhone 8 Pre-Orders

Posted by John Pallazola

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Sep 22, 2017 8:30:00 AM

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The Apple iPhone X is delayed until a November 3rd launch and is actually having a negative impact on pre-orders for the Apple iPhone 8 and the Apple iPhone 8 Plus.

Usually newly launched iPhone models are delivered 3 weeks to 6 weeks after being ordered. The new iPhone 8/8 Plus units are being delivered in just 1 to 2 weeks or less. That is indicative of softer pre-orders than seen in the past. And the only difference between then and now is the inclusion of pre-orders for the Apple iPhone X.

You might expect that those who pre-order the iPhone usually are looking to purchase the latest and greatest model of the phone. So, with the iPhone X not shipping until November 3rd, these early adopters would most likely be holding back on ordering the iPhone 8 or iPhone 8 Plus until they had a chance to get a good look at the iPhone X. And since that won't happen for six weeks or so, pre-orders for the iPhone 8 and iPhone 8 Plus are impacted.

This theory isn't new as it was discussed even prior to the unveiling of all three devices earlier this month. It's just a little different when you see the latest iPhone models shipping so quickly right after launch.

The Apple iPhone 8 and Apple iPhone 8 Plus will be delivered on September 22nd. Pre-orders for the Apple iPhone X will take place starting on October 27th with a launch on November 3rd. 

iPhone 8 introduces an all‑new glass design and features:

  • Wireless charging and augmented reality experiences
  • A better camera (12mp)
  • The new Apple‑designed three‑core GPU is up to 30 percent faster than the Apple A10 Fusion
  • The smartest, most powerful chip ever in a smartphone: the A11 Bionic. With four efficiency cores that are up to 70 percent faster than A10 Fusion. And two performance cores that are up to 25 percent faster.
  • A11 Bionic powers extraordinary augmented reality apps and games that will change the way you see the world.
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