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Virtual Reality Gaming dominates E3 2015

Posted by Nadeesha Thewarapperuma

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Jun 17, 2015 12:15:00 PM

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     E3 2015 is taking place from June 16 - 18th. The first day has highlighted the dominance of virtual reality gaming options. Facebook owned Oculus will be partnering with Microsoft to introduce a Rift Headset that pairs with Xbox One. Sony virtual reality headset, Project Morpheus, which pairs with the PS4 was also introduced. While the advent of VR games is dominating headlines, a lineup of the newest games was showcased during the convention. Sony surprised fans with a preview for the Last Guardian. The game has been talked about for some time and was introduced in E3 2009. The audience was surprised to learn that the game would be available in 2016. Other games include Final Fantasy XIV, Halo 5, Fallout 4, and Call of Duty: Black Ops III. 

     If you are a custom computer manufacturer then you know your buyer personas belong to a niche category. Many of your customers are fans of high resolution games, such as Crysis 3, Battlefield 4, or the Elder Scrolls 5: Skyrim, and most are on the hunt for a gaming laptop or a gaming desktop with the latest cutting-edge technology.

     But mid-level companies find it hard to compete against national brands which offer their own version of a gaming computer. Think of Dell's Alienware franchise, HP's Omen, MSI, Toshiba, and Sony. Compared to national brands - that deal with wide scale production numbers - it is harder to keep the costs down. In lieu of this, smaller manufacturers offer their customers a unique experience, including custom-build options and extended support services.

     Smaller companies and distributors include CyberPowerPC, Sager, iBuyPowerMainGear, and Xidax

     Gaming computers incorporate several sophisticated components, including high power CPUs with quad-core or extreme features or graphic cards with SLI technology. Intel released the Core 2 Extreme QX9300 at a staggering price of $1038 in August 2008. Given the high costs, mid-level manufacturers struggle to offer attractive retail prices.

     It makes sense for smaller companies to rely on an unlimited franchised distributor for their electronic component needs. An unlimited franchised distributor is franchised for some lines but has the ability to sell other electronic components as well. 

     As an unlimited franchised distributor, EarthTron LLC can offer components for up to 50% off list prices. Click here for an RFQ.

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